Thursday, October 20, 2011

What if they can't even find us?

We hope you've been able to attend one of the first two Wednesdays Together classes about the GPS at which Paul Rock and Molly Hundley have been the speakers. (That's Molly in this photo in front of the screen on which she showed some PowerPoint slides.)

Both presentations have been excellent, with Paul giving an overview of the way many churches today are struggling to find ways to speak to new generations of spiritually hungry people and Molly sharing some of the epiphanies she and others have had as the GPS looks at where Second Church is today and where it wants to go in the next few years.

One finding that particularly distressed Molly, she said, was that Second Church is almost invisible to people on the Internet searching Google for churches in the Brookside area -- and Google is the way most people looking for churches in our area today will start the search.

Molly used these search terms "Kansas City, churches, Brookside." Try it yourself. Second's Web site finally shows up at the bottom of the third page of returns. On Yahoo, a reference to Second shows up on the first page of returns but Second's own Web site didn't pop up until the third page.

So Second simply must do a better job being visible, both on the Web and in person (meaning both our people and our building, which many people driving by on Brookside have no idea is a church).

There's one more week of GPS conversation as part of Wednesday Together. Join us this coming Wednesday, Oct. 26, as Molly and Paul wrap up these sessions. They'll be in Witherspoon starting at 6:15 p.m. after the 5:30 meal in Westminster Hall.

1 comment:

  1. hello GPS - I would urge you to review the wealth of resources out there to give you some idea about what direction is both meaningful and relevant with respect to being "found" on the internet.

    Further, that you might get some ideas about "how that refurbished might look" rather than taking a professional perspective on something like this - consider that the VAST amount of web sites out there are nothing more than brochures for the site owner - consider that that vast number has in many cases been "designed" by professionals. Make you wonder . . .